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Wiregrass Auction Group

Privacy Policy

We serve people by providing solutions that make buying and selling simple.

Wiregrass Auction Group ("Wiregrass Auction Group," "we," "us," or "our") respects your privacy and is committed to protecting it through this Privacy Policy. This Policy describes how we collect, use, disclose, and safeguard information when you visit our website at WiregrassAuctionGroup.com (the "Site"), register to bid, participate in an auction (online or in person), sign up for our email or text list, or otherwise interact with us. By using the Site, you agree to the practices described in this Policy.

1. Information We Collect

1.1 Information You Provide to Us

We collect information you voluntarily provide, including when you:

• Register as a bidder, buyer, seller, or consignor (name, mailing address, phone number, email address, date of birth where required for age verification)
• Complete a bidder registration or seller agreement for a live, online, or hybrid auction
• Submit payment information to pay an invoice, deposit, or buyer's premium (credit/debit card details, ACH/bank information, or third-party payment processor data)
• Contact us through a contact form, phone call, text message, or email
• Sign up for our email newsletter, text alerts, or auction announcements
• Apply for employment or submit a consignment inquiry
• Comment on or interact with our social media pages

1.2 Information Collected Automatically

When you visit the Site, we and our service providers and advertising/analytics partners automatically collect certain information through cookies, pixels, and similar technologies, including:

• IP address, browser type, device type, and operating system
• Pages viewed, time spent on pages, links clicked, and referring/exit pages
• Approximate geographic location (derived from IP address)
• Bidding activity and browsing behavior on auction listings

1.3 Information from Third Parties and Public Records

We may receive information about you from auction listing platforms and online bidding services we use to host and run auctions, payment processors, title/lien search providers, and publicly available sources (such as county property, tax, or court records relevant to real estate and estate auctions). See Section 9 for additional detail on the information handled in connection with real estate auctions.

2. Cookies, Pixels, and Tracking Technologies

We use cookies (small text files stored on your device) and similar tracking technologies to operate the Site and understand how it's used. These include:

• Essential cookies: required for core Site functionality, such as maintaining your session while registering for an auction. You cannot disable these without losing access to core features like bidder login and bid placement.
• Analytics cookies: we use Google Analytics to understand traffic patterns, popular listings, and Site performance. Google Analytics collects data such as pages visited and general location. You can learn about Google's practices and opt out through Google's official tools and settings pages, including the Google Analytics Opt-out Browser Add-on.
• Advertising/retargeting pixels: we use the Meta (Facebook/Instagram) Pixel and may use Google Ads remarketing to measure the effectiveness of our advertising and to show you relevant ads for upcoming auctions on other websites and social platforms. These tools may track your activity on our Site and match it to your Facebook/Instagram or Google account. See Section 4 for how we treat these advertising partners and your related choices.
• Email tracking: our email marketing platform may use tracking pixels within emails to tell us whether an email was opened and which links were clicked, so we can improve our auction announcements.

Most browsers let you block or delete cookies through their settings. You can also opt out of interest-based advertising through the Digital Advertising Alliance (optout.aboutads.info), the Network Advertising Initiative (optout.networkadvertising.org), or Meta's ad preferences, or through the Google Ads Settings page.

2.1 Global Privacy Control

Where our Site is configured to recognize the Global Privacy Control (GPC) signal, and your browser sends a qualifying GPC signal, we treat it as a request to opt out of the sharing of your personal information for targeted advertising, to the extent applicable under the law of your state of residence. We honor that request for the applicable browser or device and, where required by law, for your account.

3. How We Use Your Information

We use the information we collect to:

• Register bidders and administer live, online, and hybrid auctions
• Process payments, invoices, deposits, and buyer's premiums
• Communicate with you about upcoming auctions, lots, results, and account matters
• Verify identity and eligibility to bid, where required by law or auction terms
• Send marketing communications about auctions and services, where permitted (you may opt out at any time)
• Analyze and improve the Site, our listings, and our marketing
• Prevent fraud, enforce our auction terms, and comply with legal obligations

4. How We Share Information; Advertising Partners

We do not sell personal information for monetary consideration in the ordinary sense of the term. However, we may disclose or make certain personal information available to third-party advertising and analytics providers, including Meta and Google, for targeted or interest-based advertising. Depending on the law applicable to you, these activities may be considered a “sale,” “sharing,” or use of personal information for targeted advertising, even when we do not receive money directly for the disclosure. You may have the right to opt out of these activities (see Sections 2 and 10).

We may share information with the following categories of recipients:

Service providers and processors who help us operate the Site and run our business under our instructions, for example, website hosting, online bidding and auction software platforms, payment processors, and email/text delivery providers.

Advertising and analytics partners such as Meta, Google, and similar platforms, that may use information collected on our Site within their own advertising and analytics ecosystems. These partners are not merely service providers, and their processing may constitute a “sale” or “sharing” of personal information for targeted advertising under some state laws.

We may also share information with:

• Auction sellers/consignors, to the extent needed to complete a transaction (e.g., buyer name and contact information for pickup or delivery)
• Government agencies, courts, or trustees in connection with bankruptcy, probate, or court-ordered auctions (see Section 8)
• Professional advisors (attorneys, accountants) as needed
• Parties involved in a business transfer, merger, or sale of Wiregrass Auction Group
• Others when required by law, subpoena, or to protect our rights, property, or safety, or that of others

5. Payment Processing

We use third-party services to process payments and do not store your full payment card number or bank account credentials on our own servers.

• Credit/debit card payments are handled by payment processors that adhere to the Payment Card Industry Data Security Standard (PCI-DSS).
• ACH/bank transfer payments are transmitted securely to our payment processor and governed by Nacha Operating Rules. Bank account and routing numbers are encrypted in transit and are not stored on our servers.

6. Data Retention

We retain personal information for only as long as reasonably necessary for the purposes described in this Policy, including completing transactions, maintaining legally required auction, tax, accounting, and business records, resolving disputes, enforcing agreements, and complying with legal obligations. Different categories of information may be retained for different periods. Where a law or court order requires a particular retention period, we will retain the applicable records for that period.

By way of example, and subject to applicable law:

• Auction transaction records are retained for the minimum period required by applicable auction law;
• Tax and accounting records are retained for the applicable tax/accounting period;
• Litigation or legal-hold records are retained until the hold is released;
• Marketing suppression records may be retained longer than other marketing data so that we can continue to honor your opt-out (for example, keeping a phone number on a do-not-text suppression list).

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including transmitting sensitive data via Secure Socket Layer (SSL)/TLS encryption. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Legal and Recordkeeping Exceptions (Court-Supervised Sales)

Certain auctions we conduct are supervised by, or arise from, courts or legal proceedings, including bankruptcy, probate, estate, and other court-ordered sales. In connection with these matters, and notwithstanding any deletion or other request described in Section 10, we may:

• provide bidder information and bid histories;
• provide purchaser and closing information;
• maintain auction and consignment records;
• provide information to trustees, executors, administrators, attorneys, courts, sheriffs, or other governmental officials;
• maintain records pursuant to an order or direction of a court; and
• retain records beyond our ordinary retention periods because of pending litigation or the proceeding itself.

These legal and recordkeeping obligations may override an otherwise-applicable request to delete or restrict your information. Where that is the case, we will retain and disclose records as necessary to comply with all applicable court orders, statutes, trustee instructions, probate proceedings, and governmental requirements, and we will tell you when a legal or recordkeeping obligation prevents us from fulfilling your request.

9. Real Estate Auctions

When we conduct real estate auctions, we may collect, use, and disclose information from public records, governmental and court sources, and the parties to a transaction, including:

• owner names;
• property addresses and parcel numbers;
• title and lien information;
• mortgage and deed information;
• tax records;
• court records, probate filings, and bankruptcy filings;
• bidder identities and purchaser information; and
• closing information.

Some of this information is obtained from public records and governmental or court sources, and we may use and disclose it as necessary to market and conduct the auction and to complete the transaction. Because much of this information is drawn from public records or is required for a real estate transaction, deleting it from our files may not be legally or operationally appropriate. If we act as a Georgia real estate broker or licensee in connection with a sale, we also maintain real estate transaction records as required by Georgia real estate rules, in coordination with our auction records.

10. Your Choices and Rights

• Marketing opt-out: You may unsubscribe from our emails using the link in any email, reply STOP to text messages, or contact us directly. See Section 11 for how we handle text-message (SMS) consent.
• Cookies and tracking: You may adjust your browser settings to block or delete cookies, use the opt-out tools described in Section 2, or, where applicable, rely on a Global Privacy Control signal.
• Access, correction, deletion, and portability: You may contact us to request access to, correction of, deletion of, or a portable copy of your personal information, subject to the Legal and Recordkeeping Exceptions in Section 8.

10.1 State Privacy Rights

Depending on where you reside and whether applicable law covers us, you may have rights concerning your personal information, including rights to access, correct, delete, obtain a copy of certain information, and opt out of certain processing activities, including targeted advertising or certain sales or sharing of personal information. You may also have the right to appeal our decision concerning a privacy request. We will provide the rights and procedures required by applicable law.

10.2 How to Exercise Your Rights

To exercise any of the rights described above, or to appeal a decision on a request, contact us using the information in Section 14. Please include enough detail for us to locate your information and describe your request. We will respond within the timeframe required by applicable law. We may need to verify your identity before acting on a request, and we may decline a request to the extent an exception applies (including the Legal and Recordkeeping Exceptions in Section 8); if we decline, we will explain why and, where applicable, tell you how to appeal or how to escalate the matter to your state Attorney General.

11. Text Message (SMS) Communications

If you provide your mobile number and opt in, we may send you recurring automated marketing text messages about our auctions. Consent to receive text messages is not a condition of purchasing any goods or services. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP, and you can reply HELP for help. The specific terms and consent disclosure are presented to you at the point where you sign up to receive texts.

We will not sell, rent, or share your mobile opt-in information or your text-message consent with any third party for their own marketing or promotional purposes. We may share this information only with service providers who help us operate and deliver our text-message program, as described in Section 4. No mobile information is shared with third parties or affiliates for their own marketing.

12. Children's Privacy

The Site and our auctions are not directed to children under 18, and by registering or bidding you represent that you are at least 18. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us information, please contact us so we can delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective Date” above indicates when it was last revised. Material changes will be posted on this page, and continued use of the Site after changes take effect constitutes acceptance.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, or want to exercise any of the rights described above, contact us at:

Wiregrass Auction Group
13035 US Hwy 319 N, Suite G
Thomasville, Georgia 31757

Phone: (229) 890-2437
Email: Info@BidWiregrass.com